Giotto

Jumpstarting a new keyword and advert on AdWords

AdWords being such a complex platform, its very hard to determine whats important for starting.Should you focus on the advert, on the keywords, on the negatives research, on the right bid amount, etc ?But then since all those things are interconnected, it... Read >

How to EFFECTIVELY add negative keywords

Negative keywords are one of the most powerful ways to increase the CTR (and so your position) on AdWords for broad and phrase keywords.Unfortunately there is not much documentation about how to use them in an effective way.Lets see the different levels o... Read >

AdWords Quality Score Basics (Part 2)

Read previous post first for Part 1: http://www.ppchacking.com/2009/02/adwords-quality-score-basics/...continued...Now we need to ensure that the content of our landing page will get a good quality score. This quality score will be determined instantly by... Read >

AdWords Quality Score Basics

In my opinion quality score is a real pain, however, it's not necessarily a bad thing once you understand it. The main reason is that its not completely obvious to trick -- so most people won't manage to trick it -- they'll lose money and quit. That means... Read >

Keyword Discovery Trick

Let's say that you targeted a specific keyword, but you are not making money on it.Let's say it's "laptop".Of course there are MANY things you could do that I'm not going to talk about in this post, like changing advert, position, match type, geolocation,... Read >

Don’t be a miser with AdWords, or at least don’t show it

The quality score is a really complex black box algorithm, there are many things that it takes into account.Here is for example something that is very far from being intuitive or obvious:If you just added a keyword and you bid a very low amount (seems to ... Read >

Discovering your competitor’s AdWords keywords

There is an easy way to discover which keywords your competitor is bidding on.This service called semrush.com allows you to type your competitors url and itll find the keywords they are purchasing on AdWords.The way it works is that they have a crawler an... Read >

Comparing your CTR with your competitor’s CTR on AdWords?

When working on competitive keywords having a good CTR is extremely important. So it would be very useful to be able to tell if your CTR is better than your competitor CTR, and by how much.Some people may just think that its simple and all you have to do ... Read >

Impact of domain on CTR and Conversion

CTR of course is very important since it'll have an impact on how much one will pay per click for a given position.However as we have seen in a previous post (http://www.ppchacking.com/2009/01/focusing-on-ctr-for-your-adverts-and-forgetting-conversions/) ... Read >

Focusing on CTR for your adverts and forgetting conversions?

Most people pay a lot of attention to the CTR of their adverts, but not that much to the conversion rate of the advert itself (In my experience people seem to measure performance of adverts by CTR and performance of keywords by conversion rate).In this po... Read >

Discover your competitors AdWords Quality Score?

Not everyone knows that its actually possible to know the quality score of your competitors.Sometimes it can be very helpful, for example when you dont manage to get a very good quality score - maybe because for the niche you are targeting its hard to get... Read >

AdWords Quality Score Issues with Brand New Sites

This is an issue that I'm sure is having many people struggling with.When you add an advert in Adwords, Google will send its Adwords bot to crawl your site and determine its quality score according to several factors (Time to load the page, presence of ce... Read >

Adwords Competitors Quality Score For Better Adverts

I recently found a very interesting trick for making it easy to quickly write well performing adverts.The trick is very simple but also very effective, all you have to do is go on Google and search for a keyword. I also recommend to search in the location... Read >